SEO Resources in .NET

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14 SEO Resources
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In This
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This chapter is a series of resources that I believe you will find useful while doing SEO and SEO consulting. It covers common SEO data, a timetested checklist for switching domains, a quick hit list for doing SEO on the fly, and a quick guide on on-page optimization. These are based on some of the paper resources I have hanging around my desk. A lot of memorization is required in the SEO industry and sometimes I find it easier to use a cheat sheet. I am guessing you will as well. Feel free to rip these pages out of this book and put them somewhere convenient (unless you are reading this in a bookstore!).
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SEO Cheat Sheet Part 1: On-Page Optimization
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This first cheat sheet covers the basics of on-page optimization. This is essential for increasing relevancy and therefore boosting rankings. I have a blown up copy of this along with the other parts of this cheat sheet hanging in the public area of our office for everyone to reference.
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Important SEO Tags
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Element Code
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Title Tag
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<title>Keyword Phrase, Secondary Phrases</title>
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<h1>Most Important</h1>
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HTML Headers (Very Limited SEO Value)
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<h2>Second Most Important</h2>
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<h3>Third Most Important</h3>
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Bold, Strong (Same SEO Value) Image (XHTML) Hyperlink Nofollowed Hyperlink (A Nofollowed hyperlink does not pass link value.)
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<img src="keyword.jpg" alt="keyword" /> <a href="" title="keyword">Keyword in Anchor Text</a>
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<a href="
<link rel="canonical" href="
Canonical Link Element
url" />
The following table shows some guidelines to adhere to when recommending URL, title, meta data, and page structure. It s possible to fall outside these guidelines and still rank well and be indexed, but these numbers represent some best-practice recommendations.
Search Engine Indexing Limits
Element Page File Size Number of outbound links Title Tag Limit No more than 150 kilobytes (before images, CSS, and other external resources) No more than 150 unique links per page No more than 70 characters
Meta Description Parameters in URL
Roughly no more than 155 characters No more than 2 nike
No more than 4
Depth of URL
The limits in this table don t necessarily apply to websites with significant ranking power.
SEO Cheat Sheet Part 2: Canonicalization Errors
This section of the cheat sheet shows common canonicalization errors. This is one of the first problems I look for when browsing a website. A website with incorrect canonicalization will suffer from duplicate content issues, and thus its relevancy will be diluted.
Common Canonicalization Errors
Type URL
NOTE The preceding table is a bit of a generalization. In truth, a good URL can be whatever you decide it should be, as long as it is easily understandable by both humans and search engines. Bad URLs are, therefore, everything else. If you need https or do not want a www subdomain, that s fine. Just be sure that you choose a system and remain true to it with your canonicalization techniques.
To condense the various default homepage URLs into one homepage, use 301 redirects (see the table named 301 Redirect in Apache that follows) to correct for erroneous incoming links and make all internal links point to your domain using the syntax Always include trailing / on folders. The following table shows the code necessary to implement 301 redirects in Apache. This is useful for redirecting one URL to another and for correcting canonicalization errors.
301 Redirects in Apache
Redirect 301 /oldpage.html RewriteEngine on
Description Redirect single file or directory to a new file or directory on a different domain. Redirect to . Affects entire domain. Redirect entire domain to a new domain via 301 redirect.
RewriteCond %{HTTP_HOST} ^mysite\.com [NC]
RewriteRule (.*)$1 [L,R=301]
Redirect 301 /
To implement this code in Apache, create a file called .htaccess and include it in either the root of the public server or within whichever folder you have access to. The file is named only as an extension. Hidden files must be viewable in the operating system, and mod_rewrite must be enabled.
SEO Cheat Sheet Part 3: Meta Robots and Robots.txt
Part 3 of this cheat sheet shows the different values you can include to direct search engine robots. These tools, meta robots and robots.txt, are powerful tools you can use to control which pages search engines are allowed to crawl and how they are allowed to crawl them. The robots meta tag (or more popularly called meta robots ) is a pagespecific tool for controlling robots. It applies only to the content on the given page and can be used to control both whether the page can be indexed and how its content can be used. The syntax for the robots meta tag is: