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Transcode on demand also solves another problem: format obsolescence You only need to worry about the master copy (typically MPEG), while the transcoding engines keep up with the latest versions and trends in the streaming technology space
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Transcoding on Demand
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A new trend in content distribution, transcoding on demand, is gaining a foothold Companies such as Generic Media, Telestream, and Vingage argue that you do not need to encode and maintain multiple copies of each video asset (in different formats and bit rates) and that you especially do not need to distribute those multiple copies to the edge of the network Instead, they argue that you should encode a single high-quality master and perform on-demand transcoding at the edge of the network The end user then gets optimal access to his or her preferred format at a bit rate that works best for his or her connection speed at that moment And you save on storage and distribution fees Hence: the Content Distribution Network (CDN) alternative, otherwise known as transcoding on demand
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11
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Taking the Next Step
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You can see how transcoding can be very effective when you are encoding files and can also be a highly effective first step in managing the streaming process, especially when you start using this technology on a daily basis Why spend time on each individual bit rate and format when you can let a server automatically do it for you Part Four of this book deals with managing and deploying your streaming media 12 starts off with a discussion of content management and e-commerce solutions, the next step in building a streaming media enterprise
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Team-Fly
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AM FL Y
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PA R T
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FOUR
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Managing and Deploying the Media
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Installing Custom Controls
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CHAPTER
Printing Universal Product Code Version A In C#
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Developing Content Management and E-Commerce Solutions
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his chapter addresses the ever-growing need for viable content management solutions in today s streaming media environment the real-world requirement for audio and video indexing and streaming enterprise tactics
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Waking Up to Reality
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Video is one the most ubiquitous and effective communication media across broadcast, entertainment, enterprise, and consumer markets today Television and film production alone have generated millions of hours of video content over the last 20 years Furthermore, most organizations produce significant amounts of video for a variety of applications, such as sales and marketing, training, education, decision support, and employee and customer communications As powerful as video is, however, it is not easy to manage, distribute, and use As a result, any enterprise that handles video content faces the difficult and expensive proposition of finding, accessing, and deploying the right video segment In most cases, the inability simply to locate desired footage means wasted content, reacquisition costs, and lost opportunities In addition, as all content migrates to digital form, the problem of managing these massive, opaque media assets actually gets
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12
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worse Even a tape label conveys more information than a cryptic file name on a remote server Just as organizations are struggling to control their existing media assets, new channels for video creation, distribution, and use are emerging rapidly High-speed Internet access, broadband distribution, and set-top boxes are just a few of the technologies presenting revolutionary new revenue opportunities that complement existing business models, such as broadcasting Almost all these initiatives promise to provide much greater levels of interactivity with video Video in its native form, however, does not lend itself to user interaction, and video use is largely a one-way experience, where the viewer is relegated to a passive role Traditional video does not take advantage of established Internet usage patterns characterized by short personalized exchanges of information and entertainment content From video archives on a corporate intranet to video-enhanced e-commerce sites on the Web, the common elements required to turn video into useful information are fine-grained access and control over the content In short, video must have an accompanying index to be useful While the extracted metadata and digital video have enormous value alone, it is the solution-oriented deployment of these data that makes video truly useful as an informational data type
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