Focus on Factors That Drive Markets in .NET framework

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Baby Boomers Born 1946 to 1964 most things for granted
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Factors affecting: A great society, general economic prosperity, expansion of suburbia, Nixon, color TV, sexual liberation It s the me generation, built on the sense of entitlement Most pursue personal goals with a vengeance and tolerate nothing short of instant grati cation Great customers to have! Generation X-ers Born 1965 to 1987 next door for products NOW! Bore easily and will trek
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Factors affecting: Divorce, AIDS, Sesame Street, MTV, crack cocaine, Game-Boy, the PC It s the why me generation Wary and uncertain, but savvy and enthusiastically ready, willing, and able to take on new challenges they face Curiously, X-ers embrace some of the values of Maturers Generation To Be Named (Generation Y ) Born 1988 to present This generation s preferences cannot yet fully be known The oldest member is perhaps aged 13 An important input to modeling, however, because this edgling generation holds the tightest grip on longer-term future sales of any business just starting out today The start-up, with no funds to spare, cannot misstep by not identifying this generation s reactions to product introductions Each generation s communication model varies with the conditions prevailing in the world around them as they grew up 1987 s Black Monday is signi cant to me, but to individuals entering college this fall (born 1980 1981), it s no more relevant than the Great Depression of 1929 These youngsters were 11 years old when the Soviet Union broke apart They are too young to remember the Challenger space shuttle blowing up Stamps have always cost 32/33/34 cents The compact disc was introduced when they were 1 year old, and the expression you sound like a broken record means nothing because they have never operated a record player The movie Star Wars looks very fake to them and the special effects are pathetic Over half of this generation will complete college (in my era, the rate was around 15%) And add these data to deliberations: By 2015, Matures will be aged 70 to 106; Baby Boomers, 51 to 69; and Generation X-ers, 32 to 50 The new segment (Generation Y ) will be between 20 and 31 The forecast is for roughly 63 million in this new generation 58 million more than in
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their mother s and father s Gen-X This math doesn t compute The birth rate was down in Gen-X As of July 1, 1990, the median age was 328 years By July 1, 2015, the median age is estimated to move up to 373 The total US population is expected to grow from about 250 million to over 310 million in this period On the one hand, our population is expected to live longer and include more of us; but on the other, the young population having had fewer children is expected to increase by nearly 20 million How is that possible Look closely at US immigration plans My guess is that we will import most of this growth Serious discussions are already under way in DC The government has targeted mostly welleducated tech types immediately job-capable folks who hit the US streets bringing in good paychecks and paying taxes from day one Assuming that all customers behave in the same manner can be a serious mistake We must always be on guard to avoid one-dimensional strategies Marketers who pay close attention to generational marketing and consider all external changes to target-market populations usually thrive and grow
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The key to drawing customers to a website is to give them a variety of options to access the site To that end, one must utilize both online and of ine marketing techniques, and also nd ways to integrate the two so that they complement each other Off-site marketing is only marginally available for the start-up that has not acquired deep pocket resources But even when given the resources, too many start-ups squander more than they can afford, and spend ineffectively While off-site marketing can be quite effective, there is no real way to tell who is receiving the message, or if they are even active Internet participants Each source for off-site marketing maintains demographics of their listening, viewing, or reading audiences The dot-commer must target of ine advertising dollars carefully and then only spend where advertising hits audiences that are most in line with its own customer pro les My sampling size was too small to project meaningful statistical incidence, but overspending on off-site advertising prevailed in 19 of 21 online failures studied At least eight recent articles on dot-com failure highlight overspending on of ine advertising among major reasons for demise Eighty to 85 percent of traf c arrives at a website because an interested individual was able to locate the site online Internet market research rms claim that 70 percent of all online traf c will arrive at the new site through major directories (eg, Yahoo!, Look Smart, and The Mining Co) or
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