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ACKNOWLEDGMENTS
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We have always enjoyed training and writing, and this book gave us the opportunity to do both at the same time Many long nights and weekends went into this book, and we hope all the hard work has created a great resource for you to use We cannot express enough thanks to our families Michelle and Evan, and Lisa, Braydon, and Sydney They have been very supportive throughout this process and put up with our not being around We love you very much We would also like to thank the team at Addison-Wesley, Joan Murray and Kim Boedigheimer We had not written a book before this one, and Joan had enough faith in us to give us the opportunity Thanks for guiding us through the process and working with us even when things got tricky A big thanks goes out to Embarcadero (embarcaderocom) for setting us up with copies of ERStudio for use in creating the models you will see in this book We also want to thank Microsoft for creating SQL Server and providing the IT community with the ability to host databases on such a robust platform Finally, we would be amiss if we didn t thank you, the reader Without you there would be no book
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ABOUT THE AUTHORS
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Eric Johnson (Microsoft SQL MVP) is the co-founder of Consortio Services and the primary database technologies consultant His background in information technology is diverse, ranging from operating systems and hardware to specialized applications and development He has even done his fair share of work on networks Because IT is a way to support business processes, Eric has also acquired an MBA All in all, he has ten years of experience with IT, much of it working with Microsoft SQL Server Eric has managed and designed databases of all shapes and sizes He has delivered numerous SQL Server training classes and Webcasts as well as presentations at national technology conferences Most recently, he presented at TechMentor on SQL Server 2005 replication, reporting services, and integration services In addition, he is active in the local SQL Server community, serving as the president of the Colorado Springs SQL Server Users Group He is also the co-host of CS Techcast, a weekly podcast for IT professionals at wwwcstechcastcom You can find Eric s blog at wwwconsortioservicescom/blog Joshua Jones (MCTS, SQL Server 2005; MCITP, Database Administrator) is operating systems and database systems consultant with Consortio Services in Colorado Springs There he provides training, administration, analysis, and design support for customers using SQL Server 2000 and 2005 In his seven years as an IT professional, he has worked in many areas of information technology, including Windows desktop support, Windows 2000 and 2003 server infrastructure design and support (AD, DNS, MS Exchange), telephony switch support, and network support Josh has spoken at various PASS sponsored events about SQL Server topics such as 64-bit SQL Server implementation, reporting services administration, and performance tuning He is also a co-host of CS Techcast, a weekly podcast for IT professionals at wwwcstechcastcom
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PA R T
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DATA MODELING THEORY
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1 Data Modeling Overview 2 Elements Used in Logical Data Models 3 Physical Elements of Data Models 4 Normalizing a Data Model
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C H A P T E R
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DATA MODELING OVERVIEW
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What exactly is this thing called data modeling Simply put, data modeling is the process of figuring out how to store digitized information in a logically structured computer database It may sound easy, but a lot goes into the process of developing a sound data model Data modeling is a technical process that involves understanding and mapping business information to logical objects that can eventually be stored in a database This means that a data modeler must wear many hats to do the job effectively You not only must understand the process by which the model is built, but you also must be a data detective You must be good at asking questions and finding out what is really important to your customer In data modeling, as in many areas of information technology, customers know what they want, but they don t always know what they need It s your job to figure out what they need Suppose you re dealing with Tom, a project manager for an appliance distribution company Tom understands that his company orders refrigerators, dishwashers, and the like from the manufacturers and then takes orders and sells those appliances to its customers (retail stores) What Tom doesn t know is how to take that information, model it, and ultimately store it in a database so that it can be leveraged to help the company make decisions or control a process In addition to finding out what information your customer cares about and getting it into a database, you must find out how the customer intends to use the information Is it for historical purposes, or will the company use the data in its daily operations Will it be used only to produce reports, or will an application need to manipulate the data regularly As if that weren t enough, you eventually have to think about turning your data model into a physical database There are many choices on the market when it comes to database management products These products are similar in that they allow you to store, secure, and use information in databases; however, each product implements features in its own way, so you must also make the best use of
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