Publisher, Notifications, and Requests in Java

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The Forced Invited Reported dialog shown after clicking the Report Forced Invites link on a request form
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Recipients of invitations have the option to accept them, ignore them, or block them
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Email Allocations When Facebook sends mail from an application to a user, it places a link to allow the user to disable any future emails from that application If the link is placed at the top of the email, there is a greater chance of it being clicked by users (because it s the first thing they read) than if it s placed at the bottom Facebook takes the placement of this link into account when calculating the Weighted Disable Clicks per Sent ratioThe ratio itself represents the number of times the links were clicked divided by the number of emails sent Figure 1032 shows this link in an example email message
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Facebook provides a link to disable the sending of emails from an application It s up to Facebook where it s placed, but ideally, it should be at the end of the message to minimize its click-through rate
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As previously stated, email allocations and the metric ratios associated with them are no longer relevant to applications launched since Facebook introduced the email extended permissionThe metric still is available in the Insights tool, so it deserves mention Before the email permission was introduced, applications could send a small number of emails to their users every day Currently, these applications are grandfathered and still allowed to send email without user permissionThis metric only applies to them
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The values shown for Doorbell in Figure 1028 merit further study First, the application currently only uses application-to-user notifications, and these are much less likely than the Facebook average to be flagged as spam, but a bit more likely to be hidden the first time they re viewedThis might impact its notification allocations, but probably not by much Currently, the application is in bucket 13 (out of a possible 16) and is granted 60 notifications per user per dayThe only requests this application sends are invitations, and they are 12 percent more likely to be ignored and a whopping 71 percent more likely to be blocked than the average application invitations, which undoubtedly directly affects its request allocations Currently, the application is in request bucket 7 and is only allowed 6 per user per day (14 less than Compliments), which, as a new application, starts in bucket 9 and is granted 20 requests per day Tracking Allocations with the Facebook API Because messaging is so important to an application s success, it s important for developers to pay close attention to the allocations their applications have been grantedWe ve shown one way to get them by checking the values shown on the Allocations tab from the Insights toolThis helps, but developers must manually check it for every application they own It would be much more convenient if there were some way for an application to check its messaging allocations itself and adjust its messaging behavior in response Facebook provides some of this functionality via the admin_getAllocations() API method
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(admin_getAllocations() in the PHP client library), which returns the limit for a given message integration point Unfortunately, the admingetAllocations() method does not provide the number of messages of a specific type that have been sent by a specific user or the applicationThe following list shows the different string values for the integration_point_name parameter that this method accepts and what the method returns in response:
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notifications_per_day Returns the number of user-to-user notifications the application can send per user per day announcement_notifications_per_day Returns the number of application-to-users the application can send per week requests_per_day Returns the number of requests the application can send per user per day
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Best Practices Although Facebook does not disclose either how much weight each user-response metric ratio has on its allocation calculations, nor does it provide any information on what happens if an application consistently attempts to exceed them, it is a good practice for developers to try to keep their applications from exceeding the limits they ve been allocated, because this undoubtedly has some effectThe easiest way to do this is to track the number of messages of a given type sent by each application and user per day, and prevent applications from sending messages if they exceed their daily allocations Facebook currently resets the values at 12 AM Pacific time Developers could have a script for their applications that run daily via a cron job sometime after this to both store the daily limits (for efficiency) and reset all the countsThis is beyond the scope of this chapter, but keep it in mind when you re designing a robust application Application user ratings can also affect allocationsThese ratings were introduced in May 2009, as part of the launch of a completely redesigned Application Directory Developers have reported that applications with high user ratings are being granted higher allocations than applications with low user ratings, even if the application has poor user-response metrics Facebook has not publicly confirmed this, but it makes sense Getting an application verified through the Facebook Verified Apps program also has directly affects allocations:They get a two-bucket bump for both user-to-user notifications and requests after they re verifiedAdditionally, they are given special priority in the Application Directory, which increases their visibility to new users
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