Application Messaging and Allocations in Java

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Because user-to-user notifications have dynamic limits, when we use the term notifications in this section, we mean user-to-user notificationsAs you probably noticed in Figure 1027, emails are also listed as being subject to an allocation limit, but these limits do not apply to new applications, only those that were launched before extended permissions were introducedApplications can send as many emails as they want to their users after they are granted the email extended permission However, Facebook still tracks user response to email by monitoring the number of times users click the disable link sent in every application-originated one
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The Insights tool provides developers the allocation limits set for an application s messaging channels
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Applications are placed in groups that Facebook calls buckets; they determine the maximum number of notifications and requests they can send per user per dayThe upper limits of each bucket do not change linearly Facebook does not publish these limits, but as you can see in Figure 1027, new applications are placed a little above the middle of the scale
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How Facebook Determines Allocations
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Facebook does not publicly provide the algorithms it uses to determine application allocations, but it certainly provides Platform guidelines to follow and gives developers access to some of the user-response metrics Facebook uses in the process Facebook closely monitors how users respond to application messaging, especially notifications and requestsTo see what they track for a given application and why, click the User Response tab of the Insights tool Not Enough Data
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Most likely, the Metric Ratio column for your application only contains the words Not Enough Data Because Compliments is in developer Sandbox mode, it has no users other than its developers If the application were released to the public, these columns would contain user-response metrics We ll address this by showing user-response data from one of our established applications, Doorbell (http://appsfacebookcom/mydoorbell/), which at the time of this writing, has more than 825,000 users
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10 Publisher, Notifications, and Requests
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As Figure 1028 shows, Facebook tracks several different metrics related to application messaging and users responses to them Notice that all metric-ratio calculations use actions taken over the last seven days (notifications viewed, times request form shown, and so on)These metrics are one of the variables that Facebook uses to determine an application s allocations, but each of them does not carry the same weight Facebook calculates allocations daily; it uses both data from the last seven days and some historical data to do soThe following sections detail the different user-response metrics that Facebook uses and how they re calculated
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The Insights tool displays user-response metrics for the Doorbell application
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Notification Allocations Facebook uses two different notification metrics when calculating allocations for an applicationThese apply to both user-to-user and application-to-user notifications It is unclear which type of notification, if either, has more weight in final allocation numbers The first ratio, Spam Reports per First Impression, is calculated by dividing the number of notifications users flagged as spam by the number of unread notifications viewed for the first time over the last seven daysThe denominator in this equation deserves more explanation It means that when a user goes to his Notifications tab and flags all notifications from a specific application as spam, Facebook takes into account how many of the total number of notifications on the page are being viewed by that user for the first time in the last week Figure 1029 shows how users can tell Facebook that specific notifications are spam
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Application Messaging and Allocations
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Users can hide all notifications from a specific application or report them as spam from the Notifications tab of their Inbox
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The second, Hide Alls per First Impression, is calculated by dividing the number of notifications users hid categorically divided by the number of unread notifications viewed for the first time over the last seven days Figure 1029 also shows one way users can Hide All notifications from a given application Users can also control hiding all notifications from specific applications by using the checkboxes in the ApplicationsYou ve Authorized section along the right column of the Notifications tab Removing the checkmark from an application s checkbox has the same effect as clicking the Hide All button in Figure 1029 Request Allocations Facebook calculates four metric ratios for requests Some of these definitely have greater influence than others in the allocation determination As previously mentioned, requests are identical to invitations and only differ by nameWe use requests to refer to both types in the following paragraphs The ratio for the first request metric, Force Invites per Impressions, is influential Users are shown the Report Forced Invites link on a request form if they view it more than once in a short period of time Figure 1030 shows an invite form after the user clicks the link Clicking the link brings up the Forced Invite Reported dialog Notice that a user can immediately remove any application that attempts to force them to invite others Also, notice that the median for all applications is effectively 0% Facebook does not take these lightlyTo calculate the ratio, Facebook uses the number of times users have clicked the Report Forced Invite link in the form divided by the number of request forms shown to all users of the application The next three metric ratios are similar and only differ by the actions users take in response to requests Users can accept, ignore, or block requests after they receive them, as Figure 1031 illustrates Facebook determines three ratios for request-related user actions: Accepts per Action, Ignores per Action, and Blocks Each is calculated by dividing the number of requests accepted, ignored, or blocked (depending on the metric) by the sum of all requests accepted, ignored, or blocked
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