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Being generous in this context relates to your willingness to pass along what others have tweeted the retweet. If your tweets are all about you all the time, your score drops. If you only retweet others, your score hits 100. While it seems odd that somebody who posts nothing original scores the highest, this metric serves as a function of overall in uence rather than a goal unto itself. Nevertheless, if you re really good at nding great stuff to repeat you will indeed build a brand and grow an audience.
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Most would assume that the term velocity applies better to a metric for an individual tweet or even a meme as it rockets around the interconnected online world. To Twitalyzer, velocity is a measure of how much you tweet. Think of this as output. You tweet a lot You score higher. While this metric is easy to hit, it is limited by the harm done to
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your brand. As Eric puts it, Twittering a lot about nothing will increase your velocity but decrease your signal-to-noise ratio. And while the latter is not directly factored into the in uence calculation at Twitalyzer, in our experience if you start to ramble about nothing you will lose followers very, very quickly.
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This one is simple: the number of times @you are mentioned by others. It is formally the number of references to you divided by the total number of possible references (as governed by the Twitter Search APIs). Now it s time to roll all of these into one.
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The number of people who follow you is just one piece of in uence in Twitalyzer s book. It measures your overall in uence based on: Your relative reach in Twitter, measured by the number of followers you have. Your relative authority, measured by the number of times you are retweeted. Your relative generosity, measured by the number of times you retweet others. Your relative clout, measured by the number of times you are referenced by others. Your relative velocity, measured by the number of updates you publish over a seven-day period.
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All told, Twitalyzer scores your Twitter goodness. It s a way to keep tabs on your efforts or the efforts of the many people tweeting on behalf of your company. Using these scores, you can keep your nger on their pulse and compare them with the tweets of competitors. PostRank (www.postrank.com) is a scoring system that ranks any kind of online content, such as RSS feed items, blog posts, articles, or news stories. PostRank de nes social engagement as how interesting or relevant people have found an item or category. Examples of engagement include writing a blog post in response to someone else, bookmarking an article, leaving a comment on a blog, or clicking a link to read a news item. . . . The more interesting or relevant an item is, the more work they will do to share or respond to that item so interactions that require more effort are weighted higher. There are many other tools popping up that attempt to identify who are the most in uential people on Twitter for any given category, subject matter, or brand. These are highly desired for guring out whom to target and how to express yourself in such a way as to catch their attention. But so far, they are opportunistic at best. They latch on to the data that s available and try to make it mean something, rather than apply rigor in scienti c study. A bit like seeking patterns in tea leaves, head bumps, and lines on one s palm. Interesting and thought provoking, but not clearly identifying business value.
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