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Data Delivery: What you Finally See
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is doing Often the scorecard represents the results of many different analyses to determine each of the different measurements and areas of the business These are combined into a single display to provide a comprehensive view of the entire business or a speci c area of the business The most useful scorecards are interactive, which means that they support the capability to dig deeper into the measures Figure 11-4 shows what a scorecard might look like Again, this is a line drawing to illustrate the concept Actual scorecards also use color to help highlight areas to focus on
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Financial Revenue Expenses Contribution Customer New Customer Count Satisfaction Ratings Complaints Manufacturing Production Volume On Time Delivery Product Defects Status Actual $57,032,110 $6,444,628 113% 370 78 2300 339,588 972% 11% Target $56,000,000 $7,840,000 140% 450 75 2000 350,000 950% 08% % off Target 18% 178% 193% 178% 40% 150% 30% 23% 375%
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Figure 11-4 Sample scorecard
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Dials and other visual representation: These types of report can provide at-a-glance interpretations of results Rather than see a tabular report with actual sales compared to forecasted sales, a dial can show the actual sales, with the sales forecast value as a line or bar across the dial at the appropriate target number This is similar to a typical United Way fund drive poster A giant thermometer shape is posted on the wall The target is a line near the top of the thermometer shape As employees donate, the thermometer is lled in You can easily see how far the organization has moved toward the goal Dashboards: This is a term that is used to describe the display of many different business measures at the same time The business intelligence dashboard results combine a graphical and numeric display The results may be shown as dials, and color is used to highlight various metrics The intent is not to ll the screen with numbers, but rather to identify the most critical measures and present them in a way that enables a quick understanding Figure 11-5 is a line drawing of a sample dashboard Like scorecards, dashboards also make use of color to facilitate the interpretation of the data Dashboards often contain a variety of nancial and
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operational results, compared to targets or goals The intent is to provide a quick at-a-glance view of the state of the business, similar to how the dashboard of a car provides information about all critical functions As with most business intelligence applications, the ability to interactively drill into more detail increases its usefulness For example, the dashboard may show a drop in customer satisfaction Drilling down may show that the customers who were recently assigned to the newly created southeast sales region were unhappy with the change There was not an overall customer satisfaction problem, but clearly some action is needed to address all customers in the new southeast region
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General Merchandise Inc BI Dashboard Call Center Avg Wait Time 1 min 3 sec On Time Delivery: 922%
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Inventory Levels
Contribution Revenue by State
Product Defects
1% 8%
2% 6% 7% 1% 1%
4% 4%
2% 1%
Figure 11-5 Sample dashboard
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Data Delivery: What you Finally See
While there are many different ways that results can be presented, there is still one more step to consider How will someone receive these results
Delivery How Do You Receive the Results
There are many different ways that the results from a BI application can be delivered The delivery mechanisms vary between BI tools and should be aligned with the needs and skills of the different target audiences The following is simply a representative sample of what can be done BI tools typically include the capability to directly display the results of reports and analyses These are presented on the user s screen and may be enabled to support interaction, such as drilling down Standard of ce application output includes word processing, spreadsheets and PDF, which are common formats for data delivery These put the results from the BI tool into formats that are easily used by other commonly used of ce productivity tools for further manipulation and formatting Spreadsheet output enables additional analysis to be performed This type of output can be dropped onto a user s desktop E-mail attachments are another way to receive output for standard of ce application output A set of standard reports may be generated and automatically e-mailed to the appropriate people In other cases, a person using the BI application can decide to send the results of his or her analysis to someone else by attaching the output to an e-mail message E-mail noti cation is when the data from the data warehouse is included as part of the body of the e-mail message itself This is often done for exception reporting An e-mail is generated when certain exception conditions are met For example, an e-mail may be sent only when the number of insurance quotes issued is more than 10% lower than the prior year s quotes for the same month to date This enables agents to see that at the current rate, they will not make their goal for the month Non-PC delivery on other devices is increasingly popular This may be receiving e-mail messages on a personal digital assistant (PDA) or a sophisticated cell phone The critical difference here is that the format of a message must be carefully designed to be read on such a small screen The most critical content must be concisely displayed so that as much as possible can be viewed on the initial page This may require quite a bit of testing to ensure that the results are presented in a useful and meaningful way Other le formats may be created as a means to provide data to other specialized applications These may provide additional analytical capabilities Sometimes data feeds must continue to be created until all existing reporting systems can be shut off This is usually the case when the