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Pay-per-View Traditional video-on-demand and pay-per-view services have proven to be a highly successful mechanism, especially in the cable industry, where it is a multi-billion-dollar business The prospects also look attractive on the Web, although the model is still in the infant stage The combination of broadband, digitized long-form content and search capability allows consumers to find what they want when they want it and for how much they are willing to pay Metadata enable search and pull from vast archives that dwarf what is available at your local video store Ancillary tactics, such as recommendation systems, leverage personalization technology to further increase revenue generation and the attractiveness of this model to the consumer The advent of interactive television systems drives a combination of delivery models and heightens the need for good video metadata Syndication Strictly speaking, syndication is a metadistribution mechanism When content is syndicated to other Web sites, it can be monetized locally by any or all of the preceding prime mechanisms The new Web tactical viewpoint for content owners starts with recognition of the vast number of syndication sites available With a potential global consumption base on the order of a large fraction of the population of the earth, the business economics of syndication must adjust Beyond price/volume concerns, multitier syndication must be considered The nuts and bolts of syndication now revolve around usage management, delivery logging and tracking, and syndication rules engines that automate the transactions between a content owner and potentially thousands of syndication sites Once again, metadata about the content drive the syndication engines, while simultaneously offering added value once the content eventually is consumed under one of the other prime distribution mechanisms
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Content owners face a significant hurdle to being successful in Web distribution but can capitalize on an equally significant opportunity on the other side of this hurdle
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The good news is that the rules have not changed fundamentally The bad news is that most of the tools and techniques have changed, and time cycles have accelerated Merely publishing content on a Web site does not realize the vast potential of the Web or allow a distribution strategy to scale effectively
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Syndication emerges as the most effective prime distribution mechanism for Web content As they have in the past with book and movie distributors, content owners now must embrace an emerging industry centered on Internet video publication platforms that provide video indexing, publishing and searching, personalization technologies, syndication engines, and collaboration with CDNs These are the new distribution tools that tackle the new hurdles for the Web-based value chain from the creative process to consumption
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In recent years, much progress has been made in the area of video indexing and metadata extraction These efforts are aimed at transforming video into useful, searchable information Examples of video indexing techniques include keyframing, closed-caption text extraction, speech-to-text processing, speaker identification, face identification, on-screen text recognition, dropout detection, object (or logo) detection, and so on The Virage VideoLogger is the premier example of the commercial deployment of these technologies Each of these indexing approaches uses some form of algorithmic signal or text analysis to extract meaningful metadata, which are then time stamped to correlate the occurrence of the metadata item with the location within the video where that metadata occurred These indexing approaches can be thought of as observations derived from some form of signal analysis within a signal modality (for example, video pixels, audio samples, and text) They have significant value in terms of forming the basis for a searchable index that can be exploited in a variety of application areas (for example, Web publishing, media asset management, and video archives) to make the video accessible and useful in a fine-grained, nonlinear way
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