Web Video Superstructure in .NET framework

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There are clear signs that at least a part of the larger digital video industry, specifically Web video publishing, is starting to catch the second wave Part of the second wave is driven by the realization that applied video in the corporation offers tangible benefits and efficiency gains for communication, distance learning, and exploitation of strategic
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information (such as best-practices and focus-group video) In the public Internet space, we see the emergence of business models and solution offerings to support syndication, pay-per-view, and subscriptions that work for content owners and allow them to monetize their content Actual deployments of high-quality, indexed, and interactive video are reaching critical mass, both inside and outside the firewall The emergence of Web video publishing as the second-wave superstructure is a result of standards, technology maturation, partnerships, and workable business models, all of which are converging Videoencoding formats and compression efficiencies have stabilized and are grounded in de facto standards (Real, Microsoft, and QuickTime) as well as industry-standard protocols such as SMIL, RTP and RTSP On TV Previews are published automatically, based on air date and time Discovery also uses Virage to insert streaming ads before previews without having to encode the combined piece as a new asset Metadata Make the Difference Metadata are the main driver that makes Web video a second-wave solution Metadata unlock the latent value in video assets and expose a wide variety of opportunities for use and delivery Nonlinear access, content-distribution management, and media synchronization are core features derived from metadata that bring video to center stage in Web environments Video indexing and publishing platforms can now provide quantifiable value and targeted solutions for corporations and content owners The coming wave of Web superstructure will be characterized by the successful vertical application of metadata
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Web Publishing Spotlight 1: The Discovery Channel
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Discovery Networks uses audio and video indexing to publish on-demand previews of upcoming shows and for-sale videos on the Discovery Channel and its sibling channels, allowing the TV network side of the business to use the Web site as a promotional space for its cable programming
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-Syndication -Subscription -Pay-Per-View -Advertising
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Real Video WIN MPEG Media
Wireless
Encoding Content Archive
Digital Video
Streaming Content Set Top
Content Distribution Network Production Wall Firewall Publication Wall
Figure 126 The main touch points in the Web video-publishing process
Courtesy of Virage, Inc 1997-2001 All rights reserved Used with permission
The Emergence of Touch Points In the past two years, the process of publishing rich media and video on the Web has matured significantly Companies in adjacent categories such as video encoding, streaming, indexing, media management, and content delivery have worked together to solve the core problems, by which touch points have emerged Web-time partnerships and Webtime technology have rapidly bridged connections between these touch points, and the technology and business-model boundaries have been drawn Figure 126 presents a high-level view of the Web video publishing process in which you can see the main touch points A primary touch point is the integration of video-logging and metadataanalysis tools with asset-management systems and their data models Synchronized video indexing and encoding (in multiple formats) a process that Virage calls SmartEncode is crucial not only to the media assembly process but also to publishing processes Indexing and encoding processes occur more than once for good reason: Video formats and
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metadata structures are significantly different for different parts of the process SmartEncode touches the archive, the publishing process, and specialized CDNs that cache the video at the edges of the network, close to consumers The Clear Distinction of Process Areas The maturity of Web video publishing is revealed by the clear distinctions between the various processes that create the value chain:
Media assembly Video publishing Distribution
Each process area is served by application and service vendors and is well understood by vendors and system integrators The emergence of these specialized roles is analogous to the functions of printing, shipping, and retailing in the print publishing realm Each of these processes plays a critical role in the value chain from content creator to consumer Each area also exhibits workable business models with commercial offerings in each area