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Exhibit 72
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crisis communication plan worksheet
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Does your nonprofit s crisis communication plan have these components Communication and media relations plan A designated spokesperson and a backup spokesperson who are trained in communications and media relations Important! All staff and volunteers should understand that all media inquiries are to be directed to the designated spokesperson This is to ensure that all information given to the media is accurate and up to date Staff and volunteers also need to know that there are severe consequences for breaching this protocol A prepared statement that can be used in the event of a crisis the statement is prepared in advance and has these talking points: (continues)
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7
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SOX Best Practices and the Nonprofit Executive
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Exhibit 72
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crisis communication plan worksheet (continued)
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Give basic facts name of the nonprofit, location, and brief description of the nonprofit s mission The statement should have a section (that would be filled in when a crisis occurs) that describes (there should not be any detail until facts and circumstances can be verified): What happened in very general terms Who was involved When the crisis occurred Where the crisis occurred Information on how to contact the nonprofit solicit emergency donations The nonprofit s commitment to the community and its clients Supporting staff, volunteers, and clients In the event of a crisis, staff and volunteers need to know how to obtain information on the situation and what is expected of them in terms of service Clients will need to know how to obtain services and what programs might be temporarily curtailed Accepting and acknowledging emergency donations Spokespersons and supporting staff should have a listing of key media outlets to provide press releases and other information on the crisis There should be a protocol for accepting emergency donations, obtaining donor information, and acknowledging the donations If emergency donations can be made on the nonprofit s website, there should be a special icon that directs the reader to the emergency donations link
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Conclusion
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The Executive Team are the leaders within the operations of the nonprofit Their primary role is to ensure that SOX requirements and best practices are put into place, and monitored for compliance Although fraud is a difficult topic to discuss, particularly in a nonprofit setting, the times demand that the Executive Team be resolute in confronting this issue Today s business environment also demands that the Executive Team model ethical behavior and accountability The Executive Team is the face of the nonprofit in the event of a crisis The design of a solid crisis communication plan is crucial in weathering a type of business interruption or community-wide disaster that the nonprofit might face
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The nonprofit is a household name because of its environmental work Its website
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led the viewer through all the various programs and services it had to offer It even had a link for individuals to make donations The development director and the technology director were shocked to discover that a porn site was soliciting donations for the nonprofit through a link in the porn site s web page Viewers of the porn site were also directed to the environmental group s site How did the environmentalists ever find out The owners of the porn site proudly sent the environmental group a check for the donations they had collected! The environmentalists attorney sent the porn site a cease and desist letter and returned the check
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Overview
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The use of technology has permeated all aspects of the business and nonprofit worlds While technology has helped to bring donors, volunteers, and the nonprofit closer together, the potential for hackers to infiltrate and loot the nonprofit s databases and files has dramatically increased This chapter presents the who, what, why, and how of SOX best practices in the information technology (IT) division
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